Spoke created, developed, and pitched the media opportunity at Bisinella’s industrial factory site to local, state, and national media outlets. The aim was to highlight Bisinella’s dedication to the Geelong community and the creation of local job opportunities. 

To generate maximum awareness and coverage, the campaign consisted of: 

• Drafting a media release that ties the significance of the event to how the new industrial site will enhance Geelong’s infrastructure and expand opportunities for local businesses 
• Developing extensive targeted media hit list and crafting a tight pitch, using key messages, to attract media interest 
• Proactive stakeholder management with DPM Richard Marles’ office in the lead up to media event  
• Organising and coordinating on-the-ground talent and vision capture 
• Developing an attractive “media kit”” consisting of compelling content and imagery for distribution to media pre and post-event for journalists who could not attend the media opportunity 

To maintain the momentum after the announcement, Spoke ensured a steady flow of news across Bisinella’s online channels, including social media and email blasts, to further amplify the story.